Company Overview

Whether it's providing tools to put a purple octopus on the moon, or enabling teachers to bring arts-infused learning into the classroom, Crayola is passionate about helping parents and educators raise creatively alive children who we believe will grow to be inspired, original adults.

Our company has inspired artistic creativity in children for more than 100 years - since the first box of Crayola crayons rolled off the assembly line in 1903.  The company began when cousins Edwin Binney and C. Harold Smith took over Edwin's father's pigment business in 1885.  Early products included red oxide pigment used as barn paint and carbon black used in car tires.

After noticing a need for safe, high quality, affordable wax crayons, in 1903, Crayola produced the first box of eight crayons and sold them for 5 cents. Since then, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities, and creative toys that give kids the power to express all that inspires them as they explore, discover, play, pretend, and dream. In 1984, Crayola became a wholly-owned subsidiary of Hallmark Cards and has since played a significant role in Hallmark’s personal development strategies. The company carried the name of its founders, Binney & Smith, until 2007 when we changed our name to Crayola to reflect our No. 1 brand.

Crayola has called Lehigh Valley, Pennsylvania, its home since the turn of the century. Today, the company's world headquarters and major manufacturing facilities are located there. Downtown Easton is the home of The Crayola EXPERIENCE®, our interactive brand experience where families can enjoy a day of creative fun and see how we make our iconic Crayola crayons and markers.

Our Playground ~ Desired Culture at Crayola

  • Be mission driven ~ We are for kids.
  • Have courage ~ Be Brave!
  • Collaborate ~ Play nice & share.
  • Be transparent ~ No secrets, please!
  • Push forward ~ We can do it!
  • Foster a giving spirit ~ Help others.

Diversity & Inclusion

At Crayola, our mission is to help parents and educators raise creatively-alive kids. To do this, we must recognize and embrace the many things that make every child unique, and create products as inspiring and relevant for future generations as they have been for past and current generations.

Our vision – we will cultivate diversity and create a culture of inclusion for our collective brands – one that grows through sustained action, demonstrates care for every life experience, inspires new products and content, and builds a sense of belonging in which every employee is able to be their very best.

We are committed to advancing diversity – bringing together Crayolians with different perspectives, life experiences, preferences and beliefs, and inclusion – our collective and individual ability to thrive in a diverse environment where everyone’s perspectives are appreciated and valued; through our products, our people, and by inspiring creativity and self-expression for children and adults around the world.
Company Summary
Number of Employees
(610) 253-6272
1100 Church Lane
Easton, PA